![PDF] ATHLETE ENDORSEMENTS AND BRAND IMAGE A Study of Consumer Attitudes toward Nike in Light of the Brand ' s Association with Tiger | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/ccf51f6d0f88ee003ea1be2dbe0d2eebf3c97f6f/12-Figure1-1.png "PDF] ATHLETE ENDORSEMENTS AND BRAND IMAGE A Study of Consumer Attitudes toward Nike in Light of the Brand ' s Association with Tiger | Semantic Scholar")
PDF] ATHLETE ENDORSEMENTS AND BRAND IMAGE A Study of Consumer Attitudes toward Nike in Light of the Brand ' s Association with Tiger | Semantic Scholar
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NikeBAM Nielsen BuzzMetrcis Brand Association Map | Randy F Price | Flickr
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Brand Association Map | Branding process, Brand identity guidelines, Brand strategy
